Pocket Perfection

A well-designed business card is essential for creating a strong first impression and building a professional identity. In this assignment, you will design a business card that reflects your unique brand while adhering to industry standards. This project will challenge your ability to combine creative design with practical application, helping you develop skills for personal branding and professional communication.

Your business card should measure 3.75 x 2.25 inches, including bleed, and the orientation is up to you. In your design, focus on effective branding, font pairing, and ensuring all included information is clear, legible, and professional.

Information to Include on Your Business Card:

• Logo

• Name

• Email

• Title

• Address

• Website

• Phone

Additional Design Considerations:

1. Legibility: Use fonts that are easy to read and choose appropriate font sizes (no smaller than 7 pt). Avoid overusing decorative fonts for key information.

2. Contrast: Ensure text stands out against the background for clarity. Test visibility in both color and black-and-white formats.

3. White Space: Don’t overcrowd your card—leave breathing room to make your design look clean and professional.

4. Alignment: Maintain proper alignment (left, centered, or justified) for text and elements to create balance and harmony.

5. Print Considerations: Design with bleed in mind (the area beyond the card edges that ensures the design extends fully when trimmed).

6. Branding Cohesion: Make sure your business card complements your logo and overall brand aesthetic, keeping colors and fonts consistent.

How to Export Your Business Card:

1. File > Export

2. Choose an appropriate file name and save location (e.g., "LastName_FirstName_BusinessCard").

3. Use the following export settings:

   • Pages: All

   • Image: High Quality

   • Resolution: 300 ppi

   • Color Space: CMYK

Once complete, place your business card in the shared folder.

Goals for this Assignment:

• Design a business card that is functional, visually appealing, and reflects a professional brand.

• Learn to balance design principles such as contrast, alignment, and white space.

• Understand the role of branding in establishing a professional identity.

• Apply industry-standard file handling and exporting techniques for print projects.