Letterhead Luxe

Using the same logo and branding from your business card, you will design a professional letterhead that complements your overall brand identity. This project will challenge you to apply design principles such as balance, unity, and simplicity while creating a polished and functional letterhead. The goal is to ensure your design conveys professionalism and is suitable for real-world business correspondence.

The majority of your project should be created in InDesign, where you’ll learn to organize text and visual elements effectively. Use the Elements and Principles of Design to create a cohesive and professional design package.

Sumbission requirements:

Export your completed letterhead as a .PDF and submit it to the designated folder.

Project Requirements:

Header and Footer Design:
- Include minimal design elements on the top and bottom of the page.
- Use simplicity to maintain focus on the letter content while enhancing visual appeal.
Contact and Content Layout:
Your letterhead must include:
- Your branding: Logo and name prominently featured.
- Recipient’s Information:
  - Name
  - Job Title
  - Address
  - Phone Number
  - Date
- Letter Content: Four paragraphs of placeholder text to simulate a professional letter.
- Signature Block: Your name, job title, and contact information (address, phone, and email).

Things to Consider While Designing:

Keep It Simple:
A clean and minimal design ensures your letterhead looks polished and does not distract from the content. Avoid unnecessary clutter or overcomplicating the layout.
Consistent Branding:
Use colors, fonts, and design elements consistent with your branding from the business card project. Ensure your logo is clear and high-quality.
Appropriate Font Choices:
Choose professional and readable fonts, using no more than two. Consider a sans-serif font for headings and a serif font for the body text to create contrast while maintaining legibility.
Color Scheme:
Stick to a limited palette (2-3 complementary colors) that matches your brand. Ensure the design also works well in grayscale for black-and-white printing.
Well-Balanced Layout:
Place logos and contact information strategically, typically in the header or footer. Use white space effectively to avoid a crowded look.
Paper Size and Margins:
Ensure your design fits standard document sizes (e.g., Letter or A4) with appropriate margins to avoid cutting off elements during printing.
Legibility:
Prioritize text readability with sufficient contrast between text and background. Avoid very small fonts or overly decorative typefaces that compromise clarity.

Goals for this assignment:

Create a letterhead that reflects a professional, cohesive brand identity.
Apply the principles of simplicity, balance, and functionality to layout design.
Practice working in InDesign to create and organize professional document elements.
Understand the importance of consistent branding for professional materials.
Gain experience exporting print-ready PDF files for professional use.