Logo Logic

You are applying for an upcoming job and need to design a professional logo that represents a career interest of your choice. The goal is to create a logo that is simple yet impactful, combining two icons or symbols to convey key characteristics of your chosen profession. Your design will later be used to create business cards and letterhead, so it’s crucial to apply the principles of design throughout the process.

Take inspiration from successful logos, especially those that use negative space creatively, to ensure your work is professional and memorable. Save your design as an Adobe Illustrator (.AI) file for future edits and export it as an .SVG file to ensure scalability and compatibility with various media. Your goal is to deliver a clear, versatile, and career-focused logo. Make sure to place your logo in the shared folder.

Ensure your logo reflects the following principles:

• Contrast: Make it recognizable and ensure it stands out visually.

• Balance: Maintain symmetry or asymmetry for a harmonious look.

• Hierarchy: Emphasize key elements using size, color, and placement.

• Repetition: Use repeating elements to unify your design.

How to Export Your Logo:

1. Ensure no layers are locked.

2. Select your logo (click and drag).

3. Go to File > Export > Export Selection.

4. Uncheck Create Sub-Folders.

5. Choose your file location and click Export.

6. Confirm default options (click OK).

Goals for this Assignment:

• Combine creativity and design principles to create a professional-quality logo.

• Reflect the values and characteristics of a specific career through your design.

• Practice exporting scalable vector files suitable for real-world use.

• Apply industry-ready skills for branding and identity design.