Hot Sauce Label Design

Hot Sauce Moodboard

Meet with your teammates to research Mexican culture and your assigned art style.  In this assignment, your group will create a copy of this moodboardLinks to an external site. filled with images, colors, and symbols that represents both Mexico and your chosen art style.  Google search for inspiration for your hot sauce label design.   Think about what makes your art style unique and how you can incorporate elements of Mexican culture into your moodboard. Be prepared to share your moodboard with the class and explain how it influenced your design choices.

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Front Label Artwork

For this assignment, you'll create the artwork for your hot sauce label using Adobe Illustrator and answer three reflection questions in a Google Doc (see below).   Embrace Central American culture in your design while accurately reflecting the chosen art style. Begin by researching Central American motifs and colors for inspiration. Sketch out your ideas and plan the composition, paying close attention to lighting, texture, and accuracy to the art style. Create clean vector illustrations in Illustrator, focusing on capturing the essence of Central American culture and embracing the chosen art style. Add depth and dimension to your artwork with shading, highlights, and texture. Review and refine your design, ensuring consistency and visual impact. Finally, export your artwork as an .SVG file for submission on Canvas, making sure to include any necessary explanations about your design choices.

 

Your artboard should be a height of 83mm and a width of 64 mm

 

 In a Google Document answer the following:

1. What have you learned about Central American culture during this project?

   • Reflect on the research and exploration of Central American motifs, colors, and symbols. Consider how this knowledge influenced your artwork and design choices. Did you discover any new insights or perspectives about Central American culture through this project?

2. How did you grow as an artist throughout this project?

   • Think about the skills and techniques you utilized in creating the artwork for the hot sauce label. Consider how you applied drawing ability, lighting, texture, and accuracy to the chosen art style. Reflect on any challenges you faced and how you overcame them to create a polished and cohesive design.

3. What aspects of the design process did you find most rewarding or challenging?

   • Reflect on the journey from initial sketches to the final artwork. Consider the planning, creation, and refinement stages of the design process. What aspects did you find most rewarding in bringing your vision to life? What challenges did you encounter, and how did you navigate them to achieve your artistic goals?

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Company Name Design

In this assignment, you will craft custom lettering in Adobe Illustrator with consistency in skew, baseline, vertical scale, and tracking throughout the logo's name. Use the "center template" file from this shared folderLinks to an external site. to start your project.  Your text will fit alongside or overlap your illustration.  Start by researching diverse lettering styles for inspiration, and observing examples from logos and branding. Sketch out your ideas, emphasizing the desired mood and style. Utilize Adobe Illustrator to establish a grid for precise alignment and spacing. Construct each letter using basic shapes, ensuring uniformity in skew, baseline, and vertical scale. Refine your lettering, focusing on detail and coherence. Adjust tracking to achieve balanced spacing between letters. Evaluate your design for consistency and visual appeal, refining as necessary. Finally, export your custom lettering and prepare a presentation to share your design process and outcomes. This assignment challenges you to create professional-grade custom lettering while mastering crucial typographic principles.

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Criteria:

1. Clarity: Refers to how easily readable and understandable the lettering is. Clear lettering ensures that the message or name is easily recognizable and legible, even at different sizes or from a distance.

2. Emotion/Personality: Relates to the feelings or character conveyed by the lettering. The style, shapes, and overall design should evoke specific emotions or reflect the personality of the brand or message it represents.

3. Skill: Refers to the level of craftsmanship and proficiency demonstrated in crafting the lettering. This includes aspects such as precision in design, attention to detail, and mastery of the tools and techniques used.

4. Tracking: Also known as letter-spacing, tracking refers to the consistent spacing between letters in a word or phrase. Proper tracking ensures that the text flows smoothly and evenly, enhancing readability and visual appeal.

5. Skew: Refers to the angle at which the letters are slanted or distorted, if at all. Skew can add dynamism or personality to the lettering but should be applied consistently to maintain coherence and balance in the design.

How to Design Using the Grid Method:

1. Divide the design area into equal sections using horizontal and vertical lines.

2. Use the grid lines and intersections as guides for placing and aligning elements within the design.

3. Ensure that elements are evenly spaced and aligned along the grid lines for a cohesive and balanced composition.

4. Experiment with variations of the design, adjusting the placement and size of elements to achieve the desired visual impact.

5. Review and refine the design, making adjustments as needed to maintain consistency and readability within the grid framework.

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Finished Label Design

In this assignments, students will use this large label templateLinks to an external site. to create their hot suace label.  Students should copy and paste their previous designs into the center of the new Illustrator document.  Students will to include the following information in there Finished Hot Suace Label:

• Nutrional Facts (keep default size)Links to an external site.

• Barcode (keep default size)Links to an external site.

• Hotness Infographic (labeling if hot sauce is Mild, Medium, Hot, or Super Hot; feel free to include the number of Scoville's this hot sauce rates as)

• Informational Content about Central America

Students will brainstorm and execute creative ideas to utilize there space effectively, integrating informational content about Central America to enrich their designs. They will consider elements such as branding, additional visual motifs, and educational snippets to engage consumers and provide cultural context.  View the examples below for some suggestions. Students are encouraged to maintain visual balance and hierarchy while integrating these informational snippets seamlessly into their label designs. Upon completion, students will present their finalized label designs along with a rationale for their choices and how they utilized the free space to enhance the overall impact of their designs. Evaluation will focus on creativity, coherence, and effectiveness in utilizing the available space to enrich the label design while providing informative content about Central America.

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Export as an .SVG and a .JPG (High Quality; 300 ppi) and submit both on Canvas.

 

Below are examples of how each group can incorporate information about Central America into their label designs:

1. Farid Rueda's Art Style:

   • Include a brief paragraph about the influence of Mexican street art on Central American culture.

   • Showcase famous Mexican street artists and their contributions to the region's artistic landscape.

2. Rubber Hose Animation Style:

   • Feature a fun fact section about Central American animation history.

   • Highlight iconic characters or animation studios from Central America.

3. Studio Ghibli Style:

   • Incorporate trivia about Studio Ghibli's impact on Central American animation enthusiasts.

   • Provide insights into Central American folklore or myths that may have inspired Studio Ghibli films.

4. Mayan Hieroglyphic Style:

   • Include educational snippets about Mayan civilization and its influence on Central American culture.

   • Showcase famous Mayan landmarks or artifacts found in Central America.

 Upon completion, students will present their finalized label designs along with a rationale for their choices and how they utilized the free space to enhance the overall impact of their designs. Evaluation will focus on creativity, coherence, and effectiveness in utilizing the available space to enrich the label design.